We are selling our TV on craigslist. I asked Brett what I should say about it.
Brett: Write: Get ready to have your sh*t rocked.
So, as a joke I wrote: Perfect condition. It'll rock your sh*t off.
Brett: Please write that.
Me: I will not write that, because I want it to sell.
Brett: (completely serious)It'll sell, and it'll sell to a far more interesting person.
Me: It will NOT sell that way. Seriously, what should I write?
Brett: You should SERIOUSLY write that.
Me: I am NOT going to write that! What should I say?
Brett: FINE. If you're not going to be interesting, just be FACTUAL (contempt not at all disguised).
Now he wants to write two competing ads and see who gets more calls.